SOFTWARE DEVELOPMENT AND WEB DESIGN services:

Web Design at Inspiark Software Studios :

Your website may well be your most important marketing tool. Even if you don’t expect it to directly win you clients or sales it is an invaluable opportunity for representing yourself and your business to anyone interested, so it is vital that it says exactly the right things about you, and in the right way.

At Inspiark Software Studios we can help you rework an existing site, or start afresh on something new. We tailor our web design process to suit each client, but broadly it goes something like this:

1. initial consultation: A chance to check each other out! We seek to understand enough about you, your business and what you want to achieve with your site to allow us to put together a full proposal and quote for the work.

2. contract agreement: If you are happy with our proposal, and decide that you would like us to start work, we normally ask for a proportion of our fee as a deposit, with an interim payment at an agreed project milestone, and the balance due as the site becomes live.

3. graphic design: We start by drafting the look and feel of the site, based on your existing branding, or by working with you to develop a new visual identity, logo and colour scheme.

1. site content: Keywords and phrases relevant to your business will be established at the outset, and we apply our copywriting skills to site content to ensure that it is organised and optimising for search-engine ranking, usability, and accessibility.

2. site development: We will build your site using standards compliant XHTML and CSS, and any other technologies, such as PHP, Javascript and Flash, as required. Once our testing is complete we can publish the site to a private area of the web for you to conduct your own trials.

3. site publication: When you are happy with the site we publish it to the web with analytics functionality installed, and submit it to search engines for indexing. We can discuss any marketing campaigns, such as pay per click, and can provide on-going monitoring services and report on site performance.

4. site evolution: To ensure your website keeps up with your business we offer timely reviews of analytics reports, and suggestions for site development.

So, if this sounds like a reasonable way to go, and you would like to know more, then contact us!

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Search Engine Optimization (SEO) :

Why worry?

SEO is not for everyone, but there is generally little value in a website that can’t be found!

90% of people use search engines to find things on the internet! SEO is about maximising the ranking of your website on the search engine results pages for words and phrases that are relevant to your business. It can have a critical effect on your business!

Position is everything - 84% of searchers never make it past the bottom of page 2 of the results pages! The higher your site is ranked by the top search engines, (Google, Yahoo, Microsoft Live), the higher up the results pages it will appear, so the more likely potential customers are to visit you, instead of the sites of your competitors.

65% of people never click on paid or “sponsored” results! Whatever your marketing strategy a respectable position in the free “organic” listings has got to be a Good Thing! High ranking sites often have better conversion rates due to the implied quality endorsement that their page position confers!!
How do we go about SEO?

At Inspiark Software Studios we plan for SEO from the outset.

We make sure that search engine spider programs, (aka robots, crawlers), can find and index your site by making pages spider-friendly, with clear navigation. We optimise content using the most relevant keywords and phrases for your business, featuring them appropriately in titles, tags, links and copy. There are no tricks, and everything we do is strictly ‘white hat’ and ethical.

We can also help you assess the performance of your live site by installing analysis tools that report on visitor numbers, behaviors, sources, and keyword effectiveness, all vital information for developing and refining your on-line marketing strategy. Warning! These stats can be addictive!

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Content Management and Blogs :

Everyone’s doing it!

Content management systems, (CMS), and blogs in particular, are very web 2.0! As instant publishing tools they give you total control of your site content, allowing you to keep it fresh with regular updates, and giving the search engine spiders a reason to visit!

Feedback features allow you to conduct on-line conversations with your target audience, with various options for managing comments, whilst RSS functionality allows readers to subscribe, receiving excerpts of each post as you publish.

Blogs can be set up to integrate seamlessly with your main site, as a completely separate entity, or as anything in between, depending on what you want to achieve!

Apart from the well-documented SEO benefit, blogging can be a way of presenting a more informal identity than you might choose for your main site. You could blog to build an on-line knowledge base, establishing your credibility as an expert in your field. Or, you can use it to give your business a more human face, whilst keeping clients and customers up-to-date with latest products and services.

At Inspiark Software Studios we like the proven standards-compliant and well-supported WordPress blogging engine, an open source, (free!), solution, that comes with a wide network of users and developers, and a wealth of customisation and configuration options. You can select your ‘look’ from hundreds of popular free templates, but if you’re after something that carries your individual brand, and integrates with your site then then contact us!
-commerce

E-commerce solutions allow businesses to showcase, market and sell their products and services on line, and to process payments securely.

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A basic e-commerce solution comprises:

1. shop front - an online catalogue of web pages displaying products descriptions, images, and price, organised in a clear hierarchy, for easy navigation and searchability. The 8 second guideline is often cited here as the point at which potential customers give up on your site, and go to a competitor.
2. checkout processing - includes a shopping cart to allow easy product selection, cart updates, and clearly convey where the customer is in the buying process, encouraging them to complete their transaction.
3. secure payment processing - on-line customers expect to be able to pay by credit or debit card, and these transactions must be encrypted for secure transmission.

At Inspiark Software Studios we offer fully customised e-commerce websites, allowing clients to run and maintain their own on-line store.

Typical features include:

    * database creation and integration
* an admin area to allow you to upload product images and information
* clear catalogue & product navigation
* comprehensive product and content management
* speedy order processing, including packaging and shipping preferences
* integration with credit card processing or payment gateways such as paypal
* printable receipts and email confirmation

Contact us to find out more about our e-commerce services.
Hosting

Inspiark Software Studios can offer website hosting for sites that are designed and built by us.

We can advise you on the most cost-effective options for hosting your site. This will depend upon whether you have an e-commerce component and require secure processing, and on the amount of space and bandwidth necessary to service your site’s content and predicted traffic levels

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